Since the reign of King George III, Altoids has been known as the‚ 'curiously strong mint' due to it's high concentration of peppermint oil, originally formulate to aid in stomach aches and intestinal discomfort. Over 200 years later, Americans continue to use the same product but to freshen breath.
To translate a well-known brand into a line of all natural skin care, the idea was to create an evolution of the brand by referring back to it's apothecary roots while incorporating its strong use of brand colors and elevating it to work in the realm of beauty products. The 'original' factor has played a prominent role through out the brands lifespan. Thus, elements of the iconic tin packaging were used to help maintain brand equity.
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© 2012 Samantha Szakolczay — All Rights Reserved.